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Mar 2 2022
TV, Radio or Digital?

You want to advertise to increase sales, but your advertising budget is limited. When considering TV, Radio or Digital, which one best meets your needs depends on what you want to achieve, the size of the geographic area you want to reach and the demographic you’re targeting.

  • What do you want to achieve? If your goal is brand awareness then TV and Radio may be more advantageous, though you may want to consider adding digital and CTV depending on your demographic target.
  • What’s your geographic target? If the geographic area you are targeting is a County, State or Country then you should make TV and Radio your priority perhaps in combination with some micro targeted digital. If you are targeting a small geographic are like a ton or neighborhood, then you should confine your budget to Digital and CTV.
  • What is your demographic target? If you are trying to reach older consumers or commuters, then Radio and TV will give you the best results. If you’re targeting students or millennials then you should concentrate your ad dollars on digital. Stay at home parents or those that work from home are best reached by TV and Digital. There are many groups and careful consideration to their media consumption habits should be considered in order to reach them most effectively.

There are obviously many things to consider when planning your ad campaign but these are some of the most basic. Combining these considerations will be helpful in finding the most cost effective and productive way to spend your advertising dollars

I hope this was helpful and if you have any questions or need more information or clarification, please email me at emiliano@darkhorsestrategies.org

 

DarkHorseStrategies 0 Comments
Feb 3 2022
IS MY BUSINESS ADVERTISING CAMPAIGN EFFECTIVE?

Advertising expenses as opposed to returns are sometimes very difficult to quantify. If you own a small or mid-size business quantifying your return on investment when it comes to advertising is very important. If you track customers, you will want to measure how many new customers are buying your products or services every month and how much are they spending on average. Keeping track of profit margins is also important to see if any incentives you may be offering in your ads is adding to your bottom line.

Depending on the ad campaign and its goals you would want to measure its effectiveness between a 30–180-day period. Below are some basic ways to measure the effectiveness of any advertising campaign.

  • Sales: Has there been a noticeable increase in sales since the start of the campaign? Can the sales increase be correlated with ads or are there other factors driving the increase, economy, seasonal, etc.
  • Profitability: Has profitability increased or decreased with new sales? Are sales or incentives offered adding or eating into profits? What is the actual return of your ad spend for the campaign?
  • Closing or Sales Ratios: Maybe you are seeing that the increased traffic but its not equating to an increase in sales. In that case you have take a closer look at your product, the incentives or pricing being offered or at your presentation and sales strategies.

Branding and getting your businesses name out are important, but just as important is tracking your advertising expenditures and your profitability in relation to your expenditures on your ads. Advertising like any other expense has to be quantified and measured to determine its effectiveness.

I hope this was helpful and if you have any questions or need more information or clarification, please email me at emiliano@darkhorsestrategies.org

DarkHorseStrategies 0 Comments